I am an experimenter and storyteller at heart who enjoys conducting research, uncovering insights, and creating compelling narratives to better understand customers’ needs, experiences, and behaviors.

I offer user experience, qualitative research, marketing, and communications support for businesses of all sizes:

• Understanding customer demographics and markets through foundational research

• Recognizing customer preferences and behavior

• Improving customer acquisition and retention

• New product development, launch, and expansion

• Developing competitive positioning strategies

• Designing effective communications

• …and more